jour ch1 - 1/10/12 What is Public Relations? What is Public...

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1/10/12 1 What is Public Relations? What is Public Relations? • Publicity/Media Relations • Community Relations • Government Relations • Spokespersons Public Relations / Umbrella Term Good Bad Corporate Communication Flacks Public Relations Spin Doctors Public Affairs Publicity Communication Propaganda Corporate Relations Hype Corporate Public Affairs Fluff Public Relations Terms Generally Used To Describe Function • Communication Staff • Community Relations • Corporate Relations • Media Relations • Public Affairs Public Relations Most Popular Terms Used • Corporate Communications • Public Affairs Public Relations • Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication. • Text definition
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1/10/12 2 Public Relations • A planned process • Two-way communication • A management function • An art and a science Public Relations – Our Definition The management of communication between an organization and it ` s publics. Key Words The management of communication between an organization and it ` s publics . Management • Chapter 5 • Plans • Objectives • Goals • Campaigns Public Relations As A Management Process The Four Step PR Process • Research • Action • Communication • Evaluation Public Relations As A Management Process
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This note was uploaded on 02/08/2012 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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jour ch1 - 1/10/12 What is Public Relations? What is Public...

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