Study Guide 1-8

Study Guide 1-8 - STUDY GUIDE FOR Chapters 1 8 Review each...

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STUDY GUIDE FOR Chapters 1 – 8 Review each chapter including class discussion and slides as well as the “Mini-Me” history. The majority of questions will come from the study guide. However, there will be questions from the text concerning subjects that we have not discussed in class. There will be 85 multiple-choice questions on the exam. Chapter 1 Define a public, class and text Define public relations, marketing, advertising Understand and define the term “spin” Know the RACE process, which is the key step – text and class notes Define public relations, key words used in definition Know the various key publics Functions in public relations Chapter 2 Know Ivy Lee and Edward Bernays and their contributions to public relations Know the five major factors of ‘Public Relations Comes of Age” What is a pseudoevent? Review P.T. Barnum, Arthur W. Page contributions to public relations Chapter 3 Know the four Grunig-Hunt public relations models Know the S-M-R, S-E-M-D-R models of communication
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This note was uploaded on 02/08/2012 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

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Study Guide 1-8 - STUDY GUIDE FOR Chapters 1 8 Review each...

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