jour 6 and 7 - PRSA Credibility Study Ethics Public Figure...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Ethics Chapter 6 PRSA Credibility Study Public Figure Credibility Score Supreme Court Justice 81.3 Teacher 80.7 Ordinary Citizen 71.8 Network TV anchor 66.8 U.S. Vice President 60.2 U.S. President 56.9 PRSA Credibility Study Public Figure Credibility Score Wall Street Executive 57.9 Head of Labor Union 53.0 Famous Athlete 52.1 Public Relations Specialist 47.6 TV Radio Talk Show Host 46.6 Ethics – Text Defined As Standards of conduct that indicate how one should behave based on moral duties and virtues. Josephson Institute Ethics - Defined ± The study of standards of conduct and moral judgment and philosophy ± The system or code of morals of a particular person, religion, group or profession. ± Refers to the value system by which a person determines what is right or wrong, fair or unfair, just or unjust ± Are moral principles and values that govern the actions and decisions of an individual group PRSA Code of Ethics l The code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities… The Public Relations Society of America is committed to ethical practices.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Public Relations Society of America ± Advocacy – serve the public interest, provides a voice ± Honesty – accuracy & truth ± Expertise – experience, professional development ± Independence – objective counsel ± Loyalty – faithful ± Fairness – fair, respect others, all opinions Public Relations Society of America ± Honesty – We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public Ethics - General Associations ± Plagiarism ± Accepting gifts ± Conflicts of interest ± Accuracy ± Giving gifts ± Telling the truth Ethics – Dealings With News Media ± Less than total honesty destroys credibility ± Achieve trust by avoiding: ± Junkets ± Extravagant parties ± Gifts ± Favors Arthur W. Page ± 1927 – first vice president of public relations for American Telephone and Telegraph
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/08/2012 for the course JOUR 328 taught by Professor Klipstine during the Spring '10 term at South Carolina.

Page1 / 8

jour 6 and 7 - PRSA Credibility Study Ethics Public Figure...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online