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Chapter+5+_class_ - MOTIVATION, AND EMOTION CHAPTER 10-1...

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10- 10- 1 CHAPTER CHAPTER 5 5 MOTIVATION, MOTIVATION, AND EMOTION AND EMOTION
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Nature of Motivation 10- 10- 2 Motivation Motivation is the reason for behavior. A motive motive is a construct representing an unobservable inner force that stimulates and compels a behavioral response and provides specific direction to that response.
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Based on four premises: 1. 1. All humans acquire a similar set of motives through All humans acquire a similar set of motives through genetic endowment and social interaction. genetic endowment and social interaction. 2. 2. Some motives are more basic or critical than others. Some motives are more basic or critical than others. 3. 3. The more basic motives must be satisfied to a The more basic motives must be satisfied to a minimum level before other motives are activated. minimum level before other motives are activated. 4. 4. As the basic motives become satisfied, more As the basic motives become satisfied, more advanced motives come into play. advanced motives come into play.
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This note was uploaded on 02/07/2012 for the course MKT 3350 taught by Professor Smith during the Spring '09 term at Texas State.

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Chapter+5+_class_ - MOTIVATION, AND EMOTION CHAPTER 10-1...

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