Chapter_1 - Business Management: A Malaysian Perspective...

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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 1– 1
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 1– 2 Understanding Business Fundamentals and Today’s Dynamic Business Environment CHAPTER
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 1– 3 LEARNING OBJECTIVES ± Define and explain the basic concepts of a business, risk taking and making profit. ± Explain how businesses add to the society’s standard of living and quality of life. ± Discuss how businesses should respond to stakeholders. ± Explain how business principles may be used in non- profit organizations. ± Identify and explain the business environment. At the end of this chapter, students will be able to:
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 1– 4 BASIC BUSINESS CONCEPTS Business firm Profit Entrepreneur Risk taking
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This note was uploaded on 02/03/2012 for the course IT 2010 taught by Professor Mohd during the Spring '11 term at Multimedia University, Cyberjaya.

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Chapter_1 - Business Management: A Malaysian Perspective...

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