Chapter_5 - Business Management: A Malaysian Perspective...

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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 5– 1
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 5– 2 Entrepreneurship and Starting a Small Business CHAPTER
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 5– 3 At the end of this chapter, students will be able to: LEARNING OBJECTIVES ± Explain the definition of entrepreneurship, corporate entrepreneurship and intrapreneurship. ± Identify the characteristics of entrepreneurs. ± Explain the importance of entrepreneurship. ± Discuss the advantages and disadvantages of entrepreneurship. ± Discuss on how to manage a small business. ± Discuss the ethical behaviour required by entrepreneurs. ± Discuss entrepreneurship development in Malaysia.
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 5– 4 ENTREPRENEURSHIP Entrepreneurship can be categorized into two and both of these forms require entrepreneurial skills: Independent entrepreneurship Corporate entrepreneurship.
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 5– 5 Corporate entrepreneurship describes entrepreneurial behaviour inside established medium and large sized organizations. Related terms include organizational entrepreneurship, intrapreneurship and corporate venturing. CORPORATE ENTREPRENEURSHIP
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Business Management: A Malaysian Perspective © Oxford University Press Malaysia, 2008 All Rights Reserved 5– 6 Intrapreneurship: A process by which individuals inside an organization are free to: INTRAPRENEURSHIP pursue opportunities without having to pay due regard to costs and resources engaging in new activities departing from customary practices they are free to pursue opportunities within the organization in a spirit of entrepreneurship.
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This note was uploaded on 02/03/2012 for the course IT 2010 taught by Professor Mohd during the Spring '11 term at Multimedia University, Cyberjaya.

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Chapter_5 - Business Management: A Malaysian Perspective...

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