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http://scx.sagepub.com Science Communication DOI: 10.1177/1075547003259432 2003; 25; 191 Science Communication Sibusiso Manzini Effective Communication of Science in a Culturally Diverse Society http://scx.sagepub.com/cgi/content/abstract/25/2/191 The online version of this article can be found at: Published by: http://www.sagepublications.com can be found at: Science Communication Additional services and information for http://scx.sagepub.com/cgi/alerts Email Alerts: http://scx.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: © 2003 SAGE Publications. All rights reserved. Not for commercial use or unauthorized distribution. at PURDUE UNIV LIBRARY TSS on December 28, 2007 http://scx.sagepub.com Downloaded from
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10.1177/1075547003259432 ARTICLE SCIENCE COMMUNICATION Manzini / COMMUNICATION OF SCIENCE Effective Communication of Science in a Culturally Diverse Society SIBUSISO MANZINI Department of Science and Technology, South Africa This essay outlines three practical issues to consider in order to communicate science effectively in a multicultural society. These are (1) recognition of all cultures in the development of science, (2)equitableuse of language in science communication,and(3)mutualcritiquebetweenscience and culture. The essay emphasizes the view that public accessibility into and participationin sci- ence are matters of basic human rights, justice, and equity. Keywords: multicultural; social justice; equity; diversity; cultures This essay outlines a few practical issues to consider in order to communicate science effectively in a multicultural society. Public understanding of science cannot be seen as a luxury in the information age. Studies indicate that scien- tifically literate societies are stronger economically. This is because a better informed citizenry can be more innovative and would be critical users of the products and services of science and technology. The effect is more wealth creation and a general improvement in the standards of living of the members of that society. Effective communication of science has thus become a socio- economic imperative for developing countries. A discourse about science communication has to consider epistemologi- cal issues. In particular, our conception of the nature of science will inform Author’s Note: This essay originated as a lecture at the 7th International Conference on Public Communication of Science and Technology, Cape Town, South Africa, December 4-7, 2002. Address correspondence to Sibusiso T. Manzini, PO Box 2752, Pretoria 0001, South Africa; phone: +27 12 337 8268; fax: +27 12 326 3286; e-mail: Manzini@dacst5.pwv.gov.za. Science Communication, Vol. 25 No. 2, December 2003 191-197
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This note was uploaded on 02/05/2012 for the course COM 217 taught by Professor Na during the Fall '11 term at Purdue University-West Lafayette.

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