Canterbury Institute of Management (CIM)MKTG101 MarketingOnline Final Examination (Semester 1, 2020)Read the instructions below together with the more detailed Final Examinations Instructions available on the Course Hub under the ‘Assessments’ tab. Instructions1.Download and save this paper.2.Type your answers in the answer boxes provided. Use as much space as you need.3.Save your paper as you go.Do not ‘google’ or otherwise use the internet when completing this examination.Your examination paper must be submitted through Turnitin.Do not collaborate with anyone, directly or indirectly, whether in person, by telephone or viathe internet, while completing this examination. This final examination is worth forty per cent (40%) of your final grade in this course. The examination comprises two parts: Part A and Part B.Part A (Short answer questions): You must answer allSIX (6) questions. Each question isworth 10 marks.Part B (Case study): You must choose ONE (1)case study only. There are three (3) casestudies from which to choose. Each case study comprises two questions, worth 20 markseach, for a total of 40 marks.PART A: Short-answer questionsYou must answer allSIX (6) questions. Each question is worth 10 marks.Note: Try to spend approximately 10 minutes per question.1.Explain how and why marketers go beyond selling a product or service to create brand experiences. Provide examples. (10 marks)Final Examination QuestionsPage 1of 10
Advantage to middleman:It is safeIncreases in sales and profits,Advertisement is not nessecaryAdvantage to constomers:They are easy to recognise,Improvement in packaging,Mental satisfaction.For example of luxury brand goods:Rolex-The company is based in Geneva and offers high quality watches. It's the world's leading manufacturer of quality watches.