MKTG101 MARKETING Final Exam S1 2020.docx - Canterbury...

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Canterbury Institute of Management (CIM) MKTG101 Marketing Online Final Examination (Semester 1, 2020) Read the instructions below together with the more detailed Final Examinations Instructions available on the Course Hub under the ‘Assessments’ tab. Instructions 1. Download and save this paper. 2. Type your answers in the answer boxes provided. Use as much space as you need. 3. Save your paper as you go. Do not ‘google’ or otherwise use the internet when completing this examination. Your examination paper must be submitted through Turnitin . Do not collaborate with anyone, directly or indirectly, whether in person, by telephone or via the internet, while completing this examination. This final examination is worth forty per cent (40%) of your final grade in this course. The examination comprises two parts: Part A and Part B. Part A (Short answer questions) : You must answer all SIX (6) questions. Each question is worth 10 marks. Part B (Case study) : You must choose ONE (1) case study only. There are three (3) case studies from which to choose. Each case study comprises two questions, worth 20 marks each, for a total of 40 marks. PART A: Short-answer questions You must answer all SIX (6) questions. Each question is worth 10 marks. Note: Try to spend approximately 10 minutes per question. 1.Explain how and why marketers go beyond selling a product or service to create brand experiences. Provide examples. (10 marks) Final Examination Questions Page 1 of 10
Advantage to middleman: It is safe Increases in sales and profits, Advertisement is not nessecary Advantage to constomers: They are easy to recognise, Improvement in packaging, Mental satisfaction. For example of luxury brand goods: Rolex-The company is based in Geneva and offers high quality watches. It's the world's leading manufacturer of quality watches.

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