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Unformatted text preview: before The Need for Integrated Marketing Communications. Page 470, starting from Setting the Total Promotion Budget and Mix to page 471, ending before The Nature of Each Promotion Tool. Page 475, starting from Integrating the Promotion Mix to end of page 477. Page 501 to end of page 508. 4. Selling and Sales Promotions Chapter 16. Page 519, starting from Managing the Sales Force to page 527, ending before Supervising and Motivating Salespeople. Page 530, starting from The Personal Selling Process to page 534, ending before Sales Promotions. Page 539, starting from Trade Promotions to middle of page 541. 5. Creating Competitive Advantage Chapter 18. Page 604 to middle of page 606....
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- Fall '11