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MGTB04 Lecture 2 - Lecture 2 Cultural Influences on...

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Lecture 2 Cultural Influences on Consumer Behavior
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Theme: The world is flat, which means that in such a close and convenient interconnection of the world due to information technology, the global market, labor and products can be shared by the whole world, and all can be achieved by the most efficient ways with the lowest cost. Globalization can not be stopped. American workers, financial officers, engineers and programmers must compete with those from far away India and China, no matter they are similarly excellent or similarly poor. Ones with greater competitiveness will be the winners. 9/18/2011 Alison Jing Xu © All Rights Reserved
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Alison Jing Xu © All Rights Reserved Starbucks in China 9/18/2011
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