MGTB04 Lecture 2 - Lecture 2 Cultural Influences on...

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Lecture 2 Cultural Influences on Consumer Behavior
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Theme: The world is flat, which means that in such a close and convenient interconnection of the world due to information technology, the global market, labor and products can be shared by the whole world, and all can be achieved by the most efficient ways with the lowest cost. Globalization can not be stopped. American workers, financial officers, engineers and programmers must compete with those from far away India and China, no matter they are similarly excellent or similarly poor. Ones with greater competitiveness will be the winners. 9/18/2011 Alison Jing Xu © All Rights Reserved
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Alison Jing Xu © All Rights Reserved Starbucks in China 9/18/2011
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Starbucks Moon-cakes 9/18/2011 Alison Jing Xu © All Rights Reserved
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Alison Jing Xu © All Rights Reserved The Failure of Best Buy in China 9/18/2011
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Why does Best Buy fail in China? What is Best Buy’s style to do business in U.S? Will the way work in China? Why? Discussion 9/18/2011 Alison Jing Xu © All Rights Reserved
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9/18/2011 Alison Jing Xu © All Rights Reserved
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Nova 9/18/2011 Alison Jing Xu © All Rights Reserved
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9/18/2011 Alison Jing Xu © All Rights Reserved
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Culture is usually defined as the underlying value framework that guides an individual’s behavior. The value reflects the accumulation of shared meanings, rituals, norms, and traditions among members Culture is the lens through which we view products One’s culture determines product priorities
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This note was uploaded on 02/04/2012 for the course MGT B04 taught by Professor Allisonxu during the Fall '11 term at University of Toronto.

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MGTB04 Lecture 2 - Lecture 2 Cultural Influences on...

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