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Xu_PM_Lecture 9 _S - Lecture 9 Personal Persuasion The...

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Lecture 9 Personal Persuasion
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The Weapons of Influence • Reciprocation • Commitment and consistency • Social proof • Authority • Scarcity 11/13/2011 Alison Jing Xu ©All Rights Reserved
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Reciprocation • The $5000 relief aid that was sent in 1985 between Ethiopia and Mexico 11/13/2011 Alison Jing Xu ©All Rights Reserved
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