Lecture 9
Personal Persuasion
This
preview
has intentionally blurred sections.
Sign up to view the full version.
The Weapons of Influence
•
Reciprocation
•
Commitment and consistency
•
Social proof
•
Authority
•
Scarcity
11/13/2011
Alison Jing Xu ©All Rights Reserved
Reciprocation
•
The $5000 relief aid that was sent in 1985 between
Ethiopia and Mexico
11/13/2011
Alison Jing Xu ©All Rights Reserved
This
preview
has intentionally blurred sections.
Sign up to view the full version.