Xu_PM_Lecture 10_S - Lecture 10 Competitive Advantage...

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Lecture 10 Competitive Advantage
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Creating Competitive Advantage Competitive advantages require delivering more value and satisfaction to target consumers than competitors do Competitive marketing strategies are how companies analyze their competitors and develop value-based strategies for profitable customer relationships 11/20/2011 Alison Jing Xu ©All Rights Reserved
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How to win? When competitors don’t have it, I create it. When competitors have it, I make it better. When competitors make it better, I make it cheaper. When competitors make it cheaper, I abandon it. 11/20/2011 Alison Jing Xu ©All Rights Reserved
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When competitors don’t have it, I create it. iPhone: Touch Screen; No Key; Video Call 11/20/2011 Alison Jing Xu ©All Rights Reserved
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11/20/2011 When competitors have it, I make it better. Alison Jing Xu ©All Rights Reserved
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When competitors make it better, I make it cheaper. Alison Jing Xu ©All Rights Reserved
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This note was uploaded on 02/04/2012 for the course MGT B04 taught by Professor Allisonxu during the Fall '11 term at University of Toronto- Toronto.

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Xu_PM_Lecture 10_S - Lecture 10 Competitive Advantage...

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