Assignment 11 - trends with which your business must...

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Enhancing the Marketing Plan Prepare a 4-5 page report, addressing the following: Use the company of your choice. Discuss the company’s competitors, and the strengths and weaknesses of each. Discuss how you plan to differentiate your company from the closest competitor. Discuss the company’s intention to be a leader or follower within the industry. Assess the macro-environmental issues (legal, technological, social, and economic)
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Unformatted text preview: trends with which your business must contend. Identify the most significant trend to impact your business and discuss how the company intends to minimize or capitalize on this trend. Use at least 2 references to support the discussion on enhancing the marketing plan....
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This note was uploaded on 02/03/2012 for the course ECON 101 taught by Professor 123 during the Spring '97 term at University of Kelaniya.

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