Unformatted text preview: Individual Portion • Each group member should select 1 of the 5 promotional and pricing strategies listed below and evaluate the advantages and disadvantages of the chosen strategy for this special marketing situation. Note: Each of the following strategies has more than one pricing method. For example, new-product pricing includes the price penetration and price-skimming methods. The following are the 5 pricing strategies: • New-product pricing • Differential pricing • Psychological pricing...
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- Spring '97
- Pricing, best pricing strategy, largest television home-shopping, company complete control, marketing networking association