Buyer Behaviour quiz questions.docx - Buyer Behaviour quiz...

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Buyer Behaviour quiz questionsWEEK 3 The factors that influence the exposure of a potential customer to marketing stimuli include all EXCEPT: a. position of the stimuli within a mediumb. product distributionc. the stimuli attractiveness d. shelf placement Exposure to commercials is greatest when they are placed d. between 10:00 a.m. and 11:00 a.m. for prime time shows.Repeated exposure has each of the following effects EXCEPT: Sally was leading a project to put billboards by the side of the highway that would advertise the logo for a new brand of soda. She believed that drivers might not stop to read the information directly, but that the information would still have some impact. This impact would be through The logo for the World Wildlife Foundation features the shape of a panda but, if you notice, the actual outline of the panda isn’t there. Yet, viewers of the brand logo have no problem identifying the image as a panda. This is an example of: a. figure and ground b. closure c. bias for the whole d. grouping
All of the below are ways to increase the likelihood that marketing stimuli will be attended to EXCEPT: The Herald Sun reported that doubling the size of an ad increases sales fivefold. This is best thought of as an example of the effectiveness of ___________ in advertising. d. rubbish. It is the Herald Sun after all____ is the major factor determining whether a stimulus will be picked up by hearing in advertisements. Marketers might not want consumers to notice that the size of their candybar has shrunk again. This is an example of when marketers a. Do not want differential threshold to be crossed b. Do not want absolute threshold to be crossedc. Want differential threshold to be crossedd. Do not want subliminal threshold to be crossedWeber’s Law states that the _____ the initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different.
WEEK 4 On the way to the newsagent, Jenny walked by several luxury goods stores. Once at the newsagent, she picked up the most expensive birthdaycard. This is an example of:Select one: Associations can vary in ____, that is, the extent to which they are also shared by other concepts.

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