Activity 1-1 - Take Test: Post-Class Activity 1 12-1-21...

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12-1-21 上午 7:07 Take Test: Post-Class Activity 1 1 页(共 4 页) https://compass2g.illinois.edu/webapps/assessment/take/launch…1_1&course_id=_278_1&new_attempt=1&content_id=_20407_1&step= Spring 2012-BADM 320-Principles of Marketing-Section 1 Assessments Take Test: Post-Class Activity 1 Take Test: Post-Class Activity 1 Description Instructions This is a quiz on Chapter 1 from the textbook. Multiple Attempts This Test allows multiple attempts. Force Completion This Test can be saved and resumed later. Save All Answers Save and Submit Imagine a country where an anti-marketing dictator orders all marketing efforts to be stopped. Producers are still allowed to produce, and consumers are allowed to consume but no marketing is allowed. In such a situation: a. consumers will have a constant stream of innovations to choose from. b. producers will easily know the needs of consumers through central planning. c. consumers will know the value of different producer's offerings through enhanced communications. d. producers will know where to ship their products and when through enhanced logistics. e. there will be no advertising making it difficult to learn about producer's offerings. Question 1 0.2 points Saved Even though they operate from out of the way airports and offer no food service, new discount airlines like Ryanair and EasyJet have been successful. As would be expected, successful value
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Activity 1-1 - Take Test: Post-Class Activity 1 12-1-21...

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