Activity 1-3 - Take Test: Post-Class Activity 1 12-1-21...

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12-1-21 上午 7:16 Take Test: Post-Class Activity 1 1 页(共 3 页) https://compass2g.illinois.edu/webapps/assessment/take/launch…1_1&course_id=_278_1&new_attempt=1&content_id=_20407_1&step= Spring 2012-BADM 320-Principles of Marketing-Section 1 Assessments Take Test: Post-Class Activity 1 Take Test: Post-Class Activity 1 Description Instructions This is a quiz on Chapter 1 from the textbook. Multiple Attempts This Test allows multiple attempts. Force Completion This Test can be saved and resumed later. Save All Answers Save and Submit UPS requires their delivery people to wear uniforms and wash their trucks nightly so they are always clean. Part of the reason this service company created these policies is because they recognize: a. consumers like delivery people who are wearing earth-toned clothing. b. their competitors could not do this. c. consumers' image of the benefits they receive are tied to their image of the producer. d. the goods UPS sells are easily replicated. e. cleaner trucks improve fuel efficiency. Question 1 0.2 points Saved Value-based marketing supports developing long-term customer loyalty.
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This note was uploaded on 02/04/2012 for the course BADM 320 taught by Professor Staff during the Spring '08 term at University of Illinois, Urbana Champaign.

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Activity 1-3 - Take Test: Post-Class Activity 1 12-1-21...

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