Activity 1-5 - Take Test: Post-Class Activity 1 12-1-21...

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12-1-21 上午 7:33 Take Test: Post-Class Activity 1 1 页(共 4 页) https://compass2g.illinois.edu/webapps/assessment/take/launch…1_1&course_id=_278_1&new_attempt=1&content_id=_20407_1&step= Spring 2012-BADM 320-Principles of Marketing-Section 1 Assessments Take Test: Post-Class Activity 1 Take Test: Post-Class Activity 1 Description Instructions This is a quiz on Chapter 1 from the textbook. Multiple Attempts This Test allows multiple attempts. Force Completion This Test can be saved and resumed later. Save All Answers Save and Submit When preparing for and engaging in a job interview, potential employees engage in marketing most closely associated with _______________ marketing. a. consumer to business b. business to business c. consumer to consumer d. business to consumer e. professional services Question 1 0.2 points Saved Which of the following is NOT true about marketing ideas? a. Opinions, philosophies, intellectual concepts and even thoughts can be effectively marketed. b. Marketing ideas does not involve real exchange of value. c. Ideas can be "purchased" by convincing someone to change his or her behavior. d. Marketing can be directed toward primary and secondary targets to increase knowledge and change behavior. e. Value can be created through changing behaviors.
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Activity 1-5 - Take Test: Post-Class Activity 1 12-1-21...

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