Q 1 a - Section I - The Challenges of Entrepreneurship...

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Section I - The Challenges of Entrepreneurship Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality (PPT 2.1) Part One: Teaching Objectives 1. Explain the differences among creativity, innovation and entrepreneurship. 2. Describe why creativity and innovation are such an integral part of entrepreneurship. 3. Understand how the two hemispheres of the human brain function and what role they play in creativity. 4. Explain the ten “mental locks” that limit individual creativity. 5. Understand how entrepreneurs can enhance the creativity of their employees as well as their own creativity. 6. Describe the steps in the creative process. 7. Discuss techniques for improving the creative process. 8. Describe the protection of intellectual property involving patents, trademarks, and copyrights. Part Two: Lesson Plan One of the tenants of entrepreneurship is the ability to create new and useful ideas that solve the problems and challenges that people face every day. I. Creativity, Innovation, and Entrepreneurship (PPT 2.2, 2.3) Creativity is the ability to develop new ideas and discover new ways of looking at problems and opportunities. Innovation is the ability to apply creative solutions to problems and opportunities that enhance or enrich peoples’ lives. One entrepreneur explains, “Creativity is only useful if it is channeled and directed.” Leadership expert Warren Bennis says, “Today’s successful companies live and die according to the quality of their ideas.” (PPT 2.4) Entrepreneurship is the result of a disciplined, systematic process of applying creativity and innovation to needs and opportunities in the marketplace. Innovation must be a constant process because most ideas don’t work and most innovations fail. II. Creativity—A Necessity for Survival (PPT 2.5) Creativity is an important source for building a competitive advantage and for survival. 13
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Making the inferential leap from what has worked in the past to what will work today (or in the future) requires entrepreneurs to cast off their limiting assumptions, beliefs, and behaviors and to develop new insights into the relationship among resources, needs, and values. A Paradigm is a preconceived idea of what the world is, what it should be like, and how it should operate. These ideas become so deeply rooted in our minds that they become blocks to creative thinking, even though they may be outdated, obsolete, and no longer relevant. Can creativity be taught? Research shows that anyone can learn to be creative. Author Joyce Wycoff believes everyone can learn techniques and behaviors that generate ideas. Word game in table format– Figure 2.1 How Creative Are You? (PPT 2.6, 2.7) III. Creative Thinking Research into the operation of the human brain shows that each hemisphere of the brain processes information differently and that one side of the brain tends to be dominant over the other. The human brain develops asymmetrically, and each hemisphere tends to specialize in
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This note was uploaded on 02/03/2012 for the course MANAGEMENT 260 taught by Professor Michelemasterfano during the Spring '11 term at Drexel.

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Q 1 a - Section I - The Challenges of Entrepreneurship...

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