media systems 1

media systems 1 - Intro to Media Systems Class Notes, 10/12...

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Intro to Media Systems Class Notes, 10/12 Professor Barbara Reed Magazine: french: store house for museum: printed on different paper from newspaper -1741: first magazine, Ben Franklin; Andrew Bradford stole idea and published first -leisure time activities; not conducive for time period *magazines for women; most popular 1900s-beginnings of people contributing to magazines and getting paid: free lance writing* -Literary magazines Godey’s lady’s book- women’s interests; strong editor: Sara Hale-feminist Ethnic magazines began in 1838-first black magazines established, soon after other ethnic groups appeared. Because of improvements in transportation, magazines could be taken coast to coast; NATIONAL ADVERTISING *Civil war- reduced publication because lack of paper; after, BOOM TIME for magazines -very popular 1890: Ladies Home Journal hired its first man to be editor, Edward Bok: advertisers pay and circulation drops. -had a circulation of over 1 million copies a month; record set -mass audience established WW1- Muckracker publications: beginnings of investigative journalism; did it through magazine articles *Cosmopolitan was not a magazine for women but actually a news magazine, ran muckracker articles 1920s-golden age for magazines: 1925 -The New Yorker-coast to coast: considered one of the best magazines in America to this day 1927 -Time Magazine: written for the man in a hurry; digesting what was in newspapers, rewriting, in easy to understand language 1920s -Better Homes and Garden: by Meredith (Meredith building in NYC) started in Des Moines, Iowa: publishes more than 40 magazines. 1930s -Redbook , Family Circle, Women’s Day ---could not buy at newstand, had to go to market *focus on women *Redbook
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-**Newsweek 1933- direct competition with Time, remains to this day, now owned by Hartman: fired 1/3 of staff, hard times currently -US News & World Report: 1934- started its “Best Colleges & Universities” issues- other “bests” very popular *Buying from a news stand- highest price; cover price ***Fulfillment Houses: places where magazines can get more circulation but not more money: Magazine signs up with fulfillment house, put in their promotions postage stamp covers: idea of selling magazine subscriptions-cheapest place to buy them. -get new subscribers: with that, go to advertisers: we have new subscribers and we’re raising out advertising rates Price: -can’t go higher than competition -very tricky Magazines have been told that they were going to go out of business over the years: Invention of automobile, movies, radio, television, internet: not going anywhere BUT not going to always be in print: online, mobile phone, apps for iPad, certain companies have signed up with Apple to be made into Apps: Conde Nast Branding: magazines get money from products that they sell in stores or in the magazine itself: canvas bags to clothing, etc. Opened stores in cities to promote their magazine; not permanent!
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This note was uploaded on 02/06/2012 for the course COMM 189 taught by Professor Miller during the Fall '08 term at Rutgers.

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media systems 1 - Intro to Media Systems Class Notes, 10/12...

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