Linear Models - Linear Models Aristotle (4th century B.C.)...

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Linear Models Aristotle (4 th  century B.C.) ∙      Saw communication as the means through which citizens participate in  democracy ∙      A verbal activity done by one to many o   “one way communication” o   emphasis on persuasion ∙      speaker->argument-> speech-> Listener ∙      also referred to as S-M-R (sender-message-receiver) o   Linear: §  Sender-à receiver Lasswell “who says what to whom in what channel and with what effect” ∙      -who= a speaker/ source of info ∙      -what=a message ∙      -to whom=an audience ∙      -channel= a medium ∙      -Effect= the possible impact, influence ∙      -media has unlimited power (“the  magic bullet”) ∙      cognitively, emotionally, behhaiviorally o   cognitiviely- change thinking o   emotionally-fear/happy o   behaiviorally- stop/encourage/ to do something   Shannon and Weaver ∙      Expansion of communication
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This note was uploaded on 02/06/2012 for the course COMMUNICAT 101 taught by Professor Lieberman during the Spring '08 term at Rutgers.

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Linear Models - Linear Models Aristotle (4th century B.C.)...

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