SOCIAL NORMS
(rules that a group uses for appropriate and inappropriate values, beliefs, attitudes
CRITICISMS OF THE TECHNOLOGICAL DETERMINISM.
..
What assumptions does technological determinism make?
How are the effects of technology sometimes
over determined
in the explanations we
read about and discussed?
- loss of skills from previous eras
- effects of other factors in relationship (underlying)
* ignores the active role of people and social institutions in making their own lives -
agency
* how people use technology matters - nothing essential to a technology determines
THEORIES OF MASS SOCIETY
* From rural and agrarian (personal, intimate) to urban and mechanical (not knowing
neighbors, identity defined by professional function)
*
Gemeischaft --> Gesellschaft
*
In the latter, people are bound to each other
only
by formal, contractual relations
instead of mutual regard, custom, tradition.
..
* Social relationships as anonymous, alienated, and disconnected.
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This note was uploaded on 02/04/2012 for the course MASS COMM 205 taught by Professor Andreamuelle during the Fall '10 term at Rutgers.
- Fall '10
- AndreaMuelle
-
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