ISAM3033 Case Study chapter 8

ISAM3033 Case Study chapter 8 - A company’s brand is as...

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ISAM 3033 Real World Case 1 Ch8 KitchenAid and the Royal Bank 1. When shopping online, brand name makes just as much of a difference as shopping in a physical location. I typically already know the product I am searching for and judge where to buy it by customer reviews. 2. The market for goods and services has changed dramatically due to online shopping.
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Unformatted text preview: A company’s brand is as much of an asset as the cash in its bank. The challenge of keeping the brand name respectable is difficult when people sell products with your logo without authorization. Since internet shopping, trademark infringement has grown, and is hard to catch in a non-physical environment....
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