CHAPTER 6 Corporate-Level strategy

CHAPTER 6 Corporate-Level strategy - Able to sell products...

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CHAPTER 6 Corporate-Level strategy General Electric
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Increased value through related diversification corporate-level strategy Diversified into many industries “Related linked” - High corporate relatedness Economies of scope accomplished through the successful transfer of corporate-level core competencies or “know how” Balance business well so as not to compete with itself Quick to sell business that do not show evidence of market power
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GE’s Diverse Subsidiaries Finance- GE Capital Appliances Consumer Products Electrical Distribution Energy Healthcare Lighting Aviation Rail Software Services Water Diversity helps keep GE’s risk down so they are not vulnerable to a single industry’s volatility.
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Could benefit from diversification
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Sound expertise Well known name in the audio industry
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Unformatted text preview: Able to sell products sold at a premium price Great research and development teams Thought to be high end by consumers Moving into acoustics Use corporate “know-how”, R&D resources, and market power to compete in the market for acoustic design Others currently in the market Acoustic Design Studios Inc IAC America Acoustical Solution Soundcoat Co., Inc Acoustical Surfaces Soundown Inc Eckel Industries Isolation Technology, Inc O’Neil Engendered Systems Soundsorb Possible acquire an existing business and transfer core-competences, share current technology advancements and R&D resources to create innovative materials and designs for commercial and home studios, churches, stadiums, and entertainment systems Questions?...
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This note was uploaded on 02/06/2012 for the course MGMT 4132 taught by Professor Alekseymartynov during the Spring '11 term at UH Clear Lake.

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CHAPTER 6 Corporate-Level strategy - Able to sell products...

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