{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Exam+1+2009 - The following questions deal with the new...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
The following questions deal with the new Life-is-Great (LIG) Industries LIG is currently selling a number of products. Consider the following three. Product A had been on the market for more than one year. Unit weight was the only real difference between LIG’s product and the competition. The LIG product sold at a small discount to the competition and was widely available in only one or two models. The firm used reminder advertising extensively. Product B has been on the market for less than four months. LIG is spending a great deal on promotion creating product awareness. The product is available only in limited outlets and in limited styles. Product C is an enhanced version of Product A. The product is the same weight as Product A but has increased functionality. The product is broadly available in many different configurations. Competitors are entering the market with “me-too” products. 1) Which of the three products is in the introductory stage of the product life cycle? A) Product A B) Product B The keys are of course the type of promotion and the fact that the product is narrowly distributed in limited styles. C) Product C D) None of the products is in that stage E) More than one of the three products are in that stage. 2) Which of the three products is in the mature stage of the product life cycle? End of questions dealing with LIG 3) If a retailer sells a lawnmower for $165 and had marked it up by 30%, the retailer paid _____ for the lawnmower. 4) A local symphony group that has adopted the marketing concept would be most likely to
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}