Conformity - Conformity o A change in behavior or belief as...

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Conformity o A change in behavior or belief as a result of real or imagined group pressure o Norm A consensually-shared standard for correct or appropriate behavior Sherif’s studies of the “autokinetic” phenomenon demonstrated how quickly groups converge on arbitrary norms Asch’s line-length studies show how much pressure norms can exert Internalization: in which we take in the norm or goal and make it our own o Two ways of conforming Mere outward compliance Obedience: complying with an explicit command Normative Influence: person conforms in order to avoid disapproval Actual inward acceptance Informational Influence: person conforms bc he/she is convinced o Milgram Studies Numerous factors which influence the amount of harmful obedience The distance between the “teacher” and “learner” Closer=less obedience The distance and legitimacy of the authority figure(experimenter)
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This note was uploaded on 02/06/2012 for the course COMM 1200 taught by Professor Hockman during the Spring '07 term at Missouri (Mizzou).

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Conformity - Conformity o A change in behavior or belief as...

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