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#16 - Tips for Communicating with a Lay Audience

#16 - Tips for Communicating with a Lay Audience - Tips for...

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Tips for Communicating with a Lay Audience It's not just about your science; it's about the field. Be an ambassador for Alzheimer's or geriatrics or women's health research. Explain the economic and personal costs of the disease to which your research is related. Explain some of the hopeful advances the field has made to date and describe their clinical relevance. Put your project in the context of what else is going on. It's not just about your science; it's about you. Who are you? Why did you become a scientist? What is it like? Why did you pursue this discipline or question? Why is the work you do important to you and to the wider world? If you have the time to talk/write about your science, explain the biology step by step. Start with the basics ("This is a cell.") and then burrow down. Use visual aids and simple pictures that describe the process you are studying.
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