Day 3 Slides - Audience_Analysis - BB

Day 3 Slides - Audience_Analysis - BB - Audience Analysis...

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THE BASICS Audience Analysis 
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Conducting an Audience Analysis Formal – surveys, structured interviews,  questionnaires   Informal – discussions (direct or indirect) Should always try and find out something about your  audience!
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Audience Analysis-ask yourself these questions Why is my audience here? What are the  demographics  of my audience? What are the  interests  of my audience? What is the  position  of the audience on my topic? How  knowledgeable  is the audience about my topic?
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Demographics Age Gender Race Socioeconomic status Education level English-language ability Professional background (major area) Group affiliations Caveat: Relying too much on Demographics can lead to  stereotyping!
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Psychological Audience Analysis Attitudes – individuals evaluation of an object,  person, place, event etc (how positive or negative)
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Day 3 Slides - Audience_Analysis - BB - Audience Analysis...

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