Strategies for Persuasive Presentations

Strategies for Persuasive Presentations - Strategies for...

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Strategies for Persuasive Presentations
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The Three Appeals Ethos – Credibility/Trustworthiness of the speaker Logos - Logic Pathos – Emotion
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Ethos Initial Credibility Derived Credibility Terminal Credibility What strategies did the chapter suggest to enhance your credibility? Credible supporting evidence - citations Establish common ground – relevance throughout
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Logos Deductive Reasoning/Syllogisms Major Premise – general statement – widely accepted Minor Premise – specific observation – fits general statement principles Conclusion – explicitly state your general statement applies to your specific observation Inductive Reasoning Present multiple individual cases
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Deductive Reasoning Major Premise = A widely accepted principle Minor Premise = A specific case Conclusion = Conclusion relating the specific case to the widely accepted principle Example: All squares are rectangles
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Strategies for Persuasive Presentations - Strategies for...

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