The Persuasive Process

The Persuasive Process - The Persuasive Process Persuasion...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
The Persuasive Process
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Persuasion The process of changing, creating or reinforcing an belief, attitude or behavior. Refresher: Belief: ideals we hope to achieve; truth or falsity of a claim – underlie attitudes Attitude: an individual’s evaluation of an object – positive or negative – underlie behaviors Behavior: actions your audience will or will not take
Background image of page 2
Unique Elements of Persuasion Asks audiences to choose between two or more options Demands more audience analysis Beliefs Attitudes Behaviors As a speaker, you must identify your target – what exactly do you want your audience to do/think/feel?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Goals of Persuasion Creating – new beliefs, attitudes, behaviors Reinforcing – beliefs, attitudes, behaviors people already hold Changing – switch a belief, attitude or behavior
Background image of page 4
Elaboration Likelihood Model Persuasive Message Is the audience MOTIVATED and ABLE to process the message? Was the message
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 12

The Persuasive Process - The Persuasive Process Persuasion...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online