Environmental Advocacy Campaigns

Environmental Advocacy Campaigns - Environmental Advocacy...

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Environmental Advocacy  Campaigns
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How do we start? First, there must be a problem Satisfaction = No action Dissatisfaction = Action Alternative solution suggestions?
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Plan of Attack 1) Objectives 2) Audiences 3) Strategies
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Goals vs. Objectives Goals are long-term Examples: Save the rainforest, clean  drinking water, move to alternative energy  sources Objectives are short-term (time limited and  concrete actions suggested) Examples: Pass a referendum creating a 10  mile zone between waste sites and schools,  pass regulation stating that 10% of gas must  come from ethanol
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Campaign objectives require marketing just  as products do  Recycling campaign slogan examples: Recycle your trash or trash your earth It’s easy being green- reduce, reuse, recycle Waste it once… pay for it twice! You will produce about 127, 604 pounds of 
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This note was uploaded on 02/06/2012 for the course POL 223 taught by Professor Aldrich during the Fall '10 term at Purdue University-West Lafayette.

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Environmental Advocacy Campaigns - Environmental Advocacy...

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