ch 10 Product Concepts Student Version

ch 10 Product Concepts Student Version - Chapters 10...

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© 2011 Robert H. Smith School of Business University of Maryland Chapters 10 Product Concepts Professor Whitney Fall 2011
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© 2011 Robert H. Smith School of Business University of Maryland The Marketing Process Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) S S Segment the  Market T T Target Market Selection P P Position Product/Service Marketing Research Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service Place/Channels Place/Channels Promotion Promotion Pricing Pricing Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service Place/Channels Place/Channels Promotion Promotion Pricing Pricing Profits
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© 2011 Robert H. Smith School of Business
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This note was uploaded on 02/07/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

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ch 10 Product Concepts Student Version - Chapters 10...

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