ch 11 New Products student version

ch 11 New Products student version - Chapter 11 Developing...

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© 2011 Robert H. Smith School of Business University of Maryland Chapter 11 Developing & Managing Products Professor Whitney Fall 2011
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© 2011 Robert H. Smith School of Business University of Maryland New-Product Development Process Idea Generation Idea Generation Idea Screening Idea Screening Business Analysis Business Analysis Development Development Test Marketing Test Marketing Commercialization Commercialization New Product New Product Lots of ideas 1 new product
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© 2011 Robert H. Smith School of Business University of Maryland Idea Generation Customers Employees Competitors Consultants Sources of Sources of New-Product New-Product Ideas Ideas
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© 2011 Robert H. Smith School of Business University of Maryland New-Product Development Process Idea Generation Idea Generation Idea Screening: Concept Tests Idea Screening: Concept Tests Business Analysis (next slide) Business Analysis (next slide) Development Development Test Marketing Test Marketing Commercialization Commercialization New Product New Product Lots of ideas 1 new product
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© 2011 Robert H. Smith School of Business University of Maryland
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This note was uploaded on 02/07/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

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ch 11 New Products student version - Chapter 11 Developing...

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