BMGT301 Final Study Guide

BMGT301 Final Study Guide - Managing Organizational...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Managing Organizational Information 1) Some Introductory Definitions: i) Data : simply raw facts and figures and alone, it tells you nothing. The goal is to turn that data into information ii) Information: data becomes information when it’s presented in a context so that it can answer a question or support decision making iii) Database: is simply a list (or likely, several related lists) of data. Most organizations have several databases—perhaps even hundreds or thousands. Focused on any combination of functional areas (sales, product returns, inventory, payroll), geographical regions, or business units. iv) Database Management Systems (DMBS): sometimes referred to as database software, DBMS products vary widely in scale and capabilities. Examples include: Single-user : Microsoft Access, Filemaker Pro, Web- Based : Intuit QuickBase, and Industrial Strength : Oracle, IBM (DB2), Sybase. v) Structered Query Language (SQL): the most common language for creating and manipulating databases. If there is one language to learn its SQL. 2) Transaction processing systems: i) Online Transaction Processing (OLTP): represent a fountain of potentially insightful data. A class of systems that facilitate and manage transaction-oriented applications, typical for data entry and retrieval transaction processing ii) Transaction: every time a customer uses a point-of-sale system such as an ATM, or a service desk. These are worth tracking i. The Cash register is the data generation workhouse of most physical retailers, and the primary source that feeds data to the TPS. ii. It’s difficult to match the bits of data from the TPS to specific customers if they use cash (not credit cards). Some retailers can tie you to cash transactions by convincing you to use a loyalty card . iii. Use one of these cards and you’re in effect giving up information about yourself in exchange for some kind of financial incentive 3) Enterprise Software (CRM, SCM, and ERP): i) Customer Relationship Management (CRM): used to empower employees to track and record data at nearly every point of customer contact. Keeps track of things such as: A return to the store, a customer complaint ii) Supply Chain Management (SCM): enterprise software that touch on every aspect of the value chain iii) Enterprise Resource Planning (ERP): systems integrate internal and external management across an entire organization, embracing finance / accounting , manufacturing , sales and service, customer relationship management , etc.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
a. Database Management System (DBMS): the 3 aforementioned forms of Enterprise Software work is conjunction with a DBMS. The database system stores and retrieves the data that an application creates and uses. 4) External Sources:
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/07/2012 for the course BMGT 301 taught by Professor Wang during the Fall '08 term at Maryland.

Page1 / 22

BMGT301 Final Study Guide - Managing Organizational...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online