Ch. 4 Marketing Environment Student Version

Ch. 4 Marketing Environment Student Version - The Marketing...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
© 2010 Robert H. Smith School of Business University of Maryland The Marketing Environment Ch. 4 Professor Whitney Fall 2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
© 2010 Robert H. Smith School of Business University of Maryland The Marketing Process Situation Analysis of Marketing Environment Situation Analysis of Marketing Environment Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) Situation Analysis of Marketing Environment Situation Analysis of Marketing Environment Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) S S Segment the  Market T T Target Market Selection P P Position Product/Service Marketing Research Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service Place/Channels Place/Channels Promotion Promotion Pricing Pricing Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service Place/Channels Place/Channels Promotion Promotion Pricing Pricing Customer Acquisition & Retention (Satisfaction & Relationships) Profits
Background image of page 2
© 2010 Robert H. Smith School of Business University of Maryland The Marketing Environment Imm Customers Immediate Environment Company Competition Collaborators Political/Legal Macro-environment Economic Social/Cultural Technological Situation Analysis: Environmental Scanning Product Distribution Promotion Price
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
© 2010 Robert H. Smith School of Business
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/07/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

Page1 / 14

Ch. 4 Marketing Environment Student Version - The Marketing...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online