ch. 1 Overview Student Version

ch. 1 Overview Student Version - Chapter 1 Introduction to...

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© 2010 Robert H. Smith School of Business University of Maryland Chapter 1: Introduction to Marketing Professor Whitney Fall 2010
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© 2010 Robert H. Smith School of Business University of Maryland What Is Marketing? What Is Marketing?
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University of Maryland The Marketing Process Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) S S Segment the  Market T T Target Market Selection P P Position Product/Service Marketing Research Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service Place/Channels Place/Channels Promotion Promotion Pricing Pricing Marketing Mix (4 P’s) Marketing Mix (4 P’s) Product/Service Product/Service
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This note was uploaded on 02/07/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

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ch. 1 Overview Student Version - Chapter 1 Introduction to...

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