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Chptr 01 - With regard to Copyright Act B.E 2537(1994 All...

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With regard to Copyright Act B.E. 2537 (1994):  All elements in the presentation (i.e., words, clauses,  sentences, pictures, symbols, tables, and trademarks) are  obtained from textbooks, academic journals, websites, and  other sources of knowledge. These have been claimed to  have copyrights.  The presentation is solely used for academic, not for any  commercial, purposes. 1
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Why is marketing important? What is the scope of marketing? What are some fundamental marketing  concepts? How has marketing management changed? What are the tasks necessary for successful  marketing management? 3
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Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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Goods Goods Services Services Events & Experiences Events & Experiences Persons Persons Places & Properties Places & Properties Organizations Organizations Information Information Ideas Ideas
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Marketing people are involved in marketing ten types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. A) Goods Physical goods constitute the bulk of production and marketing efforts. B) Services A growing portion of business activities are focused on the production of services. The U.S. economy today consists of a 70–30 services to goods mix. C) Events Marketers promote time-based events such as trade shows, artistic performances, and the Olympics. D) Experiences By orchestrating several services and goods, a firm can create and market experiences such as Walt Disney World’s Magic Kingdom.
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