Chptr 02 - With regard to Copyright Act B.E 2537(1994 All...

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With regard to Copyright Act B.E. 2537 (1994):  All elements in the presentation (i.e., words, clauses,  sentences, pictures, symbols, tables, and trademarks) are  obtained from textbooks, academic journals, websites, and  other sources of knowledge. These have been claimed to  have copyrights.  The presentation is solely used for academic, not for any  commercial, purposes. 1
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Understand how marketing affects customer value Understand how strategic planning is carried out  at different levels of the organization Understand what is included in a marketing plan 
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Marketing  involves  satisfying  consumers’  needs  and  wants.  The  task  of  any  business is to deliver customer value at a  profit.
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Note the differences between the traditional process, value creation  & delivery process
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Choosing the value  (segment the  market, define target market, develop  “offering”). Providing the value  (product features,  prices, and distribution channels). Communicating the value  (sales force,  advertising, and promotional tools).
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Define the value segment Define the value segment Define the value proposition Define the value proposition Define the value network Define the value network
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The  primary activities cover the sequence of bringing  materials into the business  (inbound logistics), converting  them into final products (operations), shipping out final  products ( outbound logistics), marketing them (marketing and  sales), and servicing them (service).
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