Day 15 - Promotion

Day 15 - Promotion - Promotion Strategy Day 15 Promotion...

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Promotion Strategy Day 15
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Promotion Strategy MikesBikes Decisions Useful Marketing Concepts Developing a promotional campaign      determining a budget) Media allocation Developing a promotional campaign  (especially implementing plan / media  selection Brand advertising merchandising) Promotional elements & promotional mix
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Promotion:  (the combination of different promotional elements by  marketers) to inform, persuade, or remind consumers and  industrial users (business customers) to engage in  exchange Promotional elements:  advertising, personal selling, sales promotion, public  relations Promotional mix:  combination of elements Integrated marketing communications:  a mix with a consistent, unified message that is customer  focused
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This note was uploaded on 02/06/2012 for the course ECON 111 taught by Professor Risnit during the Spring '11 term at SUNY Suffolk.

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Day 15 - Promotion - Promotion Strategy Day 15 Promotion...

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