Day 16 - Pricing1

Day 16 - Pricing1 - Pricing Analysis Tools: Breakeven &...

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Pricing Analysis Tools:  Day 16
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Pricing MikesBikes Decisions Useful Marketing Concepts Setting retail prices Price elasticity of demand Impact of marketing expenditures on  profit at a given price Breakeven analysis
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Pricing Price definition: price is the perceived value  (usually money) that is exchanged for  something else, most commonly expressed  Note: In MB the price you receive  is the wholesale  price even though you set  the retail price for  retailers to charge consumers.
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Mike Bikes Supply Chain Reynolds Steel Michelin Tires Everlast Paint Velo Saddle Mikes Bikes Manufacturing Company Toys R US Amity Bikes Action Sports Gail Juan Sue Bob Beth Eric Zane  Manufacturer Suppliers  Retailers Consumers wholesale price  of  $357.50 retail price  of  $550
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Profit  =  TR – TC Where TR is total revenue and TC is total costs TR = Total Revenue  = 
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This note was uploaded on 02/06/2012 for the course ECON 111 taught by Professor Risnit during the Spring '11 term at SUNY Suffolk.

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Day 16 - Pricing1 - Pricing Analysis Tools: Breakeven &...

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