Day 21 pricing2

Day 21 pricing2 - Pricing Strategies Day 21 Pricing...

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Pricing Strategies Day 21
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Pricing Strategies MikesBikes Decisions Useful Marketing Concepts Setting retail prices Retailer margins Pricing strategies     - skimming (new products only)     - penetration (new products)     - odd-even pricing     - prestige     - target pricing     - above-at-below competition     - standard markup pricing     
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Pricing  Price definition: price is the perceived value  (usually money) that is exchanged for  something else, most commonly expressed  Note: In MB the price you receive  is the wholesale  price even though you set  the retail price for  retailers to charge consumers.
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Demand-oriented pricing strategies Price skimming (new products only) Penetration pricing (new products only)
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This note was uploaded on 02/06/2012 for the course ECON 111 taught by Professor Risnit during the Spring '11 term at SUNY Suffolk.

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Day 21 pricing2 - Pricing Strategies Day 21 Pricing...

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