Day 24 distribution

Day 24 distribution - Channels of Distribution Day 24...

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Channels of Distribution Day 24
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Managing Marketing Channels  (Distribution) MikesBikes Decisions Useful Marketing Concepts Retail price  Channel support expenditure Distribution index (interpretation) Delivery index (interpretation) Channel intermediaries (length) (width or intensity) Channel functions or tasks Retailer margins Channel intermediaries Channel intensity 
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How intermediaries minimize contacts…. Imagine if How intermediaries minimize contacts…. Imagine if you had to sell your bikes to consumers without the you had to sell your bikes to consumers without the help of retailers. help of retailers.
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Managing Marketing Channels Marketing channel: the series of entities or intermediaries*  Value of intermediaries Channel functions or activities (storage, transportation, 
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This note was uploaded on 02/06/2012 for the course ECON 111 taught by Professor Risnit during the Spring '11 term at SUNY Suffolk.

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Day 24 distribution - Channels of Distribution Day 24...

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