28-Rory_Sutherland_Talk_BL

28-Rory_Sutherland_Talk_BL - Anorak,Inc Valueissubjec3ve

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Unformatted text preview: Anorak,Inc Valueissubjec3ve Thisisthefirstprincipleofmarke3ng AsLudwigvonMisesobserves,mostEconomists knowthisistrue,buthatetoadmitit. Shreddies,Canada VT Debate raged....... 6 Praxeology Decisionsarecontextual Thesecondlaw Thisappliestoprice WhichIsBrighter,AOrB? WhichIsBrighter,AOrB? 12 WhichIsBrighter,AOrB? 13 WhichIsBrighter,AOrB? AUniformGreyStrip? AUniformGreyStrip? AUniformGreyStrip? 17 AUniformGreyStrip? WhichOrangeCircleIsBigger? 19 ContextandComplementarity Rela3vity:Framingeffects HowChangingaBu[onIncreasedaSite's AnnualRevenuesby$300Million Onepoint Logicwon'ttellyouthis Researchwon'ttellyouthis Vitalpoint Thethirdlaw Valueis(oaen)subconscious Sellingcarsoffline Howdoyougetsomeonetogiveup smoking? Tellthemitkillsthem... Or..... Usefulconcepts Biasesandheuris3cs Pathdependency Complementarity Behaviouralchangeprecedesadtudinalchange ...
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