50-1398_Business_End_of_Year_Review_2010

50-1398_Business_End_of_Year_Review_2010 - review of the...

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GREEN SHOOTS OR FALSE DAWN? Key Findings for British Business, 2010-11 December 2010 REVIEW OF THE YEAR
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IPSOS MORI REVIEW OF THE YEAR 2010 GREEN SHOOTS OR FALSE DAWN? 1 Contents Foreword ±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±± 02 Ben Page Ten trends in 2010 ² ±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±± 03 Simon Atkinson The Loyalty report ² 04 Fiona Moss and Julian Misell Plus ça change ² ±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±± 08 Keith Glasspoole Lessons from Michelangelo ² ±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±± 12 John Coll Reputation 2011 16 Milorad Ajder Is technology just a ‘boy thing’? ±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±±± 20 Peter Duffin and Jo Tenzer Cutting through the gloom: what do the public really think of the spending review? ±±±±±±±±±±±±±±±± 24 Sarah Pope and Helen Cleary
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FOREWORD 2 FOREWORD W elcome to our End of Year Review – Ipsos MORI’s annual survey of issues facing British business. For better or for worse, the country is changing. The crisis and its aftermath has deeply shaken public opinions; deep public sector cuts coming and a review of the welfare system taking shape, and little consensus as to how well the economy is going to perform over the next couple of years. The most optimistic forecasts tend to predict years of slow growth. For businesses, 2010 will be remembered as a mixed year. Retailers’ revenues for 2010 are above initial predictions and they are benefiting from strong public support: 63% of consumers still feel loyal to supermarkets. Analysts also recently revised - upwards - previous forecasts for growth in global advertising spend. On the other hand, shoppers’ confidence remains low and consumers are being much more circumspect about their spending. Concern about unemployment is drifting upwards. It’s clear that it’s not all doom and gloom. The technology sector is evolving at an increasingly faster pace and a much larger part of our society is now benefiting from it. About three-quarters of British adults now possess internet access at home, while iPhone ownership levels have more than doubled is the last 6 months, with consumers willing to pay more in their monthly contracts for these new services. In our own industry, we are seeing dramatic changes that are having as big an impact as the arrival of desk-top PCs: we can now predict behaviour without even asking questions, simply by our analysis of web sentiment, and millions of smart phone users give us an unparalleled access to the lives of consumers, with pictures and video increasingly vital in getting behind headline stats.
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This note was uploaded on 02/08/2012 for the course ECO 51844 taught by Professor Sabet during the Spring '11 term at FIU.

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50-1398_Business_End_of_Year_Review_2010 - review of the...

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