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Unformatted text preview: 0.7 700,000 limited success 0.3 500,000 1 a) Using decision tree analysis, calculate the EMV for the three options in the table.  b) Discuss the extent to which decision tree analysis could be helpful guide to BPL in determining whether to buy the land and apply for planning permission.  2. Evaluate the impact of BPLs business culture on its performance as a business.  3. Discuss the extent to which the concepts of business ethics and corporate social responsibility are relevant to BPLs operations.  4. Recommend a marketing strategy to address Wilhelms objective of reversing the decline in revenue and net profit margin. ...
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- Spring '11