174-Edexcel-GCEBus3

174-Edexcel-GCEBus3 - Edexcel A2 Business Studies Unit 3...

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Edexcel A2 Business Studies Unit 3 International Business Specification Resource Map Key topics on the Edexcel Unit 3 Specification mapped to the tutor2u Business Studies Blog
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Section C © Edexcel Limited 2010 Edexcel GCE in Business Studies\Economics and Business 36 Unit 3 International Business 3.3 Unit content 3.3.1 Why does a business seek international markets? Students will consider why some companies wish to sell overseas and could review case studies of companies that have done so successfully or unsuccessfully. Content What students need to know Teacher guidance Product or market conditions that may prompt a business to trade internationally Extending the product life cycle through selling in new markets or of selling product innovations in multiple markets, global sourcing, limited growth in domestic markets, foreign competition in home markets, improvements in transportation and communication links with countries. Look at examples of companies that have sold a backward innovation to developing countries, for example the windup radio, launched a product worldwide, for example Xbox 360 or sought new country markets due to domestic competition, for example the Body Shop. Increasing trade liberalisation through reduction of international trade barriers, ability to trade within a trading bloc, for example the European Union. This is a very short introduction as to why international trade is increasing. Students should consider the opening up of new markets due to reduction of trade barriers by WTO, and the beneFts and constraints of trading within the European Union. 3.3.2 Key players in the world economy Students are to brie±y consider how Frms and individuals may be affected by the growing economic power of India and China. Students should consider how a national business may seek to trade with India or China. Content What students need to know Teacher guidance What will be the likely impact of the growing economic power of China and India on individuals, national and multinational Frms in the 21st century? Implications of their population size, economic growth and export rates, increased purchasing power and foreign investment, predicted economic power compared with US and EU, barriers to market entry, trade opportunities for UK Frms, differences between China and India, for example
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This note was uploaded on 02/08/2012 for the course BUS 104 taught by Professor Johnson during the Spring '11 term at FIU.

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174-Edexcel-GCEBus3 - Edexcel A2 Business Studies Unit 3...

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