160-Ansoff-Matrix

160-Ansoff-Matrix - Name: Date Taken: Class: Total Possible...

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Name: Class: Date Taken: Total Possible Marks: 13 Ansoff's Matrix Complete the following questions in the time allowed by your teacher 4 1. List the four categories in the Ansoff Matrix A. B. C. D. 6 2. Fill in the blanks in the article below: (1 mark for each correct answer) [A]__________________ is the name given by Ansoff to a growth strategy where the business focuses on selling existing products into [B]________________. With this strategy, the business is focusing on markets and products it knows well, which makes the strategy the least risky of the four options. Market development is the name given to a growth strategy where the business seeks to sell its existing products into [C]___________. There are many possible ways of approaching this strategy, including [D]__________ (selling the product to a new country) or adding new [E]____________ channels (e.g. moving from selling via retail to selling using e-commerce and mail order). The most risky strategy in Ansoff's Matrix is [F]_______________. Why? Because the
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This note was uploaded on 02/08/2012 for the course FIN FIN4345 taught by Professor Koij during the Spring '10 term at FIU.

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160-Ansoff-Matrix - Name: Date Taken: Class: Total Possible...

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