160-Boston-Matrix

160-Boston-Matrix - Name: Date Taken: Class: Total Possible...

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Name: Class: Date Taken: Total Possible Marks: 0 The Boston Matrix Fill in the gaps in the following article The Boston Matrix is a model that enables managers to analyse their [A]__________ of products, brands or businesses. The matrix analyses the position of a product using two dimensions. Firstly it looks at the relative [B]____________ of a product compared with competitors. Secondly, it uses the rate of market [C]__________ to identify whether products are in fast or slow-growth markets. The Boston Matrix positions products into four categories based on the two dimensions above. These are as follows: [D]__________: a product with a high share of a fast-growing market [E]__________: a product with a high share of a slow-growth or mature market [F]_____________: a product with a relatively low market share in a fast-growing market [G]__________: a product with a low market share and low growth In general, it is best for a firm to have products, brands or businesses that are stars, problem children or cash cows. Ideally, a firm will have several [H]__________ - since
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This note was uploaded on 02/08/2012 for the course FIN FIN4345 taught by Professor Koij during the Spring '10 term at FIU.

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160-Boston-Matrix - Name: Date Taken: Class: Total Possible...

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