160-Promotion-Basics

160-Promotion-Basics - Name Date Taken Class Total Possible Marks 39 Marketing Promotion Basics Complete the following questions in the time

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Name: Class: Date Taken: Total Possible Marks: 39 Marketing: Promotion Basics Complete the following questions in the time allowed by your teacher Write a short, accurate definition for each of the following terms. Two marks for each good definition. 2 1. Define: promotion 2 2. Define: advertising 2 3. Define: sales promotion 2 4. Define: public relations In the following questions, provide outline answers or lists. One mark for each valid point made up to the maximum available 6 5. List up to six different uses of promotion for a business A. B. C. D. E. F. G. H. I. J. www.tutor2u.net - 1 -
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- 2 - 4 6. List up to four different methods of promotion available to a business A. B. C. D. E. F. G. 6 7. Outline three advantages and three disadvantages of using advertising A. B. C. D. E. F. G. H. The following questions require you to write a brief paragraph or explained points to earn the marks available 4 8. Outline four factors that affect which method(s) of promotion that a business may decide to use (one mark for each factor) 6 9. Describe three methods of direct marketing (2 marks for each valid description) www.tutor2u.net - 2 -
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- 3 - True / False Quiz Answer the following true/false questions. One mark for each correct answer 1 10. Public relations is a kind of advertising A. True B. False 1 11. Wholesalers and distributors do not need to undertake advertising A. True B. False 1 12. Sponsorship is a kind of public relations activity A. True B. False 1 13. Television advertising tends to be more expensive than local newspaper advertising
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This note was uploaded on 02/08/2012 for the course FIN FIN4345 taught by Professor Koij during the Spring '10 term at FIU.

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160-Promotion-Basics - Name Date Taken Class Total Possible Marks 39 Marketing Promotion Basics Complete the following questions in the time

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