167-ocrf292may2011

167-ocrf292may2011 - OCR AS Business Studies (Unit F292)...

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OCR AS Business Studies (Unit F292) Just4kids Ltd (JKL) Summer 2011 Pre-release Case Study: Support Toolkit
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OCR AS Business Studies – Unit F292 Summer 2011 © Tutor2u 2011 www.tutor2u.net Page 2 Contents JKL - Putting the Business in Context . ..................................................................................................................................................................................... 3 Introduction . ........................................................................................................................................................................................................................... 3 Key topics . ............................................................................................................................................................................................................................... 4 Exam Overview . ...................................................................................................................................................................................................................... 5 Specification map . ................................................................................................................................................................................................................... 6 ....................................................................................................................................................................................... 14 Exam Technique Advice . ....................................................................................................................................................................................................... 22 Case Study Terms . ................................................................................................................................................................................................................. 27
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OCR AS Business Studies – Unit F292 Summer 2011 © Tutor2u 2011 www.tutor2u.net Page 3 JKL - Putting the Business in Context Introduction Here are some key features and perspectives on JKL which you should bear in mind as you revise for Unit F292 and prepare notes on the case study, and work through this revision toolkit. OCR F292 is concerned with the key functional areas of a business - and the way in which they interact. Let's look at the key business issues, as they relate to the four main functional areas (marketing, operations, people and finance): From a marketing perspective, JKL seems a successful business. Its three childcare centres in Birmingham are all operating at full capacity, with another to open in a few months. Having started in 2005, the business is clearly entering a second phase of its development. The business is poised to possibly treble in size in the next five years of its life. The core product, a premium child daycare service (providing around 94%-95% of revenues) is
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This note was uploaded on 02/08/2012 for the course FIN FIN4345 taught by Professor Koij during the Spring '10 term at FIU.

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167-ocrf292may2011 - OCR AS Business Studies (Unit F292)...

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